Sunday, January 18, 2015

We fix broken eggs and repair rotten tomatoes 6

Aromat.

Everything is better with aromat.

The current system of serving food at the marketplace had grown stale. Men were tired of having to wait in line for their portion of omelette soup. It was usually on a first come first serve basis. However, the rules determining who came first were very amorphous. Too grey: a bit of black here and a bit of white there. Therefore, the cunningones and the strong ones always ended first. The shrewd ones too. Though the shrewd ones always got a bit of soup, whether they were in line or not. Their secret was very simple, make friends with the number ones after they had been served. That way, they wouldn't sleep hungry.

The luxury of sleeping on with an occupied stomach was not attainable to the majority. It was only a fantasy most could only dream of. The poor chaps would eat the bit they had been served that day (if lady luck shone on them) and make stories around campfires. Stories of hope and to some degree, delusion. The reality of "kukula ugali na stori ya nyama".  Or in this case, stori ya omelette soup. They could almost even taste it with their tongues. But it was just that, almost!!

So they got dissatisfied with this arrangement and as with all dissatisfied men, grumbling followed. It started from their stomachs, their children's stomachs in particular and generated into moans and groans.  A groan for a second liberation. They were tired of the omelette soup. At least they wanted a change in the diet. (Not the kind of diet slimming ladies want, but it could qualify since a majority were slimming and losing weight anyway). The winds of change had started blowing from the east.

The chefs came together. Interests had to be protected and viewers had to be entertained. The crowds needed more. More for their temporal gratification but not an eternal satisfaction. 

"Aromat"

"What is that?"

"A detailed scheme of how we can make the best out of it without injuring our interests."

"Explain."

"Just create a cheap portion and tell people it is an elixir. Add it to the food and increase the rotten tomatoes of economic inequality to the recipe. They are in plenty anyway. More people from the middle class section of the line will have their fill and their ears will be too full of our advertising jingles to be able to hear properly the grumbles from the nether ends of the line."

"What shall our jingle proclaim?"

"Everything is better with Aromat."

And that is how the New Aromat Ordinance of Twenty-Centuries-and-One-Decade was born.

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